Creative direction for artists and independent brands
Every moment — crafted to remember.
Carissa T. Lay
Founder & Creative Director
Philosophy
Designed with intention.
Curating authentic & unforgettable experiences.
When someone trusts me with their project, they arrive with a standard already in mind, and I'm devoted to meeting it. I build the work around intention and the client relationship around trust. The care is in the details, and the details are what people remember.
I lead every client through the full creative process, from the first idea to the last detail, so what shows up at the end is the vision you started with, whether that is a brand, a website, a feed, or a room full of people.
Creative direction and strategy, for artists and independent brands. The goal is simple: build something for people to remember.
Capabilities
What I offer
- 01Creative Direction
- 02Brand Identity
- 03Websites
- 04Social Media & Content
- 05Events & Activations
- 06Photo & Video
- The vision, and the standard it gets held to.
- 01Concept, theme & mood boards
- 02Art direction, casting & styling
- 03Look, tone & rollout across every channel
- A name, a look, and the rules that keep it consistent.
- 01Positioning, naming & voice
- 02Logo, type & colour system
- 03Guidelines, templates & asset kit
- A site that looks like the brand, not like a template.
- 01Sitemap, copy & content plan
- 02Design, build & launch
- 03Domain, SEO & handover
- A feed that reads as one voice, not thirty posts.
- 01Channel strategy & content pillars
- 02Shoot planning, production & edit
- 03Calendar, captions & posting
- Galas, fundraisers, pop-ups and activations, run end to end.
- 01Venue, budget & run‑of‑show
- 02Space, build‑out & branded install
- 03Staffing, press & guest flow
- The images the work lives on afterward.
- 01Creative brief, shot list & crew
- 02Locations, permits & casting
- 03Hair, makeup, wardrobe & final edit
Community Edition
Free of charge to nonprofits serving Los Angeles.
Full creative direction, full production, and no invoice at the end of it.
In honor of Riss Creative Co. was founded to honor Carter Lay’s creative legacy, and to keep his impact alive.
Correspondence
Tell me what you're building.
Whether it's fully formed or a half-idea you've been carrying around, send it over.
Carissa T. Lay
Founder & Creative Director
contact@risscreativeco.com (213) 293-5697
324 S Beverly Dr #173Beverly Hills, CA 90212